J.R. Hildebrand (IndyCar Series Racer) tasked the creative team with designing the look & feel of a book that would tell the story about the iconic past, present and future of IndyCar.
We designed the book from cover to cover, focusing on the verbal message but also incorporating visual layouts with bold photo treatments. Custom, easy to understand, infographics were created to show J.R.’s vision, all while telling the fascinating visual history of IndyCar.